Privacy Policy

Your privacy is important to us.

At Ideia de Hoje, it is our policy to respect your privacy regarding any information we may collect while operating our website and other sites we own and operate.

We only ask for personal information when we truly need it to provide a service to you. We collect it by fair and lawful means, with your knowledge and consent. We also let you know why we’re collecting it and how it will be used.

We only retain collected information for as long as necessary to provide you with your requested service. Any stored data is protected using commercially acceptable means to prevent loss, theft, unauthorized access, disclosure, copying, use, or modification.

We do not share any personally identifiable information publicly or with third parties, except when required to by law.

Our website may link to external sites that are not operated by us. Please be aware that we have no control over the content and practices of these sites and cannot accept responsibility or liability for their respective privacy policies.

You are free to refuse our request for your personal information, with the understanding that we may be unable to provide you with some of the services you desire.

By continuing to use our website, you accept our practices regarding privacy and personal information. If you have any questions about how we handle user data and personal information, feel free to contact us.

Cookie Policy (in English)

What is a cookie?

As is common practice with almost all professional websites, this site uses cookies — small files that are downloaded to your computer — to improve your experience. This page describes what information they gather, how we use it, and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored, though doing so may downgrade or “break” certain elements of the site’s functionality.

How we use cookies

We use cookies for a variety of reasons detailed below. Unfortunately, in most cases, there are no industry-standard options for disabling cookies without completely disabling the functionality and features they add to this site. It is recommended that you leave all cookies on if you are not sure whether you need them or not, in case they are used to provide a service you use.

Disabling cookies

You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites you visit. Disabling cookies will usually result in also disabling certain functionality and features of this site. Therefore, it is recommended that you do not disable cookies.

Cookies we set

Account-related cookies: If you create an account with us, we will use cookies for the management of the signup process and general administration. These cookies will usually be deleted when you log out, but in some cases, they may remain to remember your site preferences.
Login-related cookies: We use cookies when you are logged in so that we can remember this fact. This prevents you from having to log in every single time you visit a new page. These cookies are typically removed or cleared when you log out.
Newsletter-related cookies: This site offers newsletter or email subscription services, and cookies may be used to remember if you are already registered and whether to show certain notifications which might only be valid to subscribed/unsubscribed users.
Order-processing cookies: This site offers e-commerce or payment facilities, and some cookies are essential to ensure that your order is remembered between pages so that we can process it properly.
Survey-related cookies: From time to time, we offer user surveys and questionnaires to provide you with interesting insights or helpful tools, or to better understand our user base. These surveys may use cookies to remember who has already taken part in a survey or to provide accurate results after you change pages.
Form-related cookies: When you submit data through a form such as those found on contact pages or comment forms, cookies may be set to remember your user details for future correspondence.
Site-preference cookies: In order to provide you with a great experience on this site, we provide the functionality to set your preferences for how the site runs when you use it. To remember your preferences, we need to set cookies so that this information can be recalled whenever you interact with a page that is affected by your preferences.

Third-party cookies

In some special cases, we also use cookies provided by trusted third parties. The following section details which third-party cookies you might encounter through this site:

This site uses Google Analytics, one of the most widespread and trusted analytics solutions on the web, for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages you visit so we can continue to produce engaging content. For more information, visit the official Google Analytics page.
Third-party analytics are used to track and measure usage of this site so that we can continue to produce engaging content and experiences.
From time to time, we test new features and make subtle changes to the way the site is delivered. When we are still testing new features, these cookies may be used to ensure that you receive a consistent experience and help us understand which optimizations our users appreciate the most.
As we sell products, it’s important for us to understand statistics about how many of the visitors to our site actually make a purchase. This is the kind of data that these cookies will track. This is important to you as it means we can accurately make business predictions that allow us to monitor our advertising and product costs to ensure the best possible price.
We use Google AdSense to serve advertising. It uses a DoubleClick cookie to show more relevant ads across the web and limit the number of times a given ad is shown to you. For more information, see the official AdSense privacy FAQ.
We use advertisements to offset the costs of running this site and provide funding for further development. The behavioral advertising cookies used by this site are designed to ensure that we provide you with the most relevant ads where possible by anonymously tracking your interests.
Some partners advertise on our behalf, and affiliate tracking cookies simply allow us to see if our customers have come to the site through one of our partner sites so that we can credit them appropriately and, where applicable, allow our affiliate partners to provide any bonuses that they may offer you for making a purchase.

User Commitment

The user agrees to use the content and information provided by Ideia de Hoje responsibly and, by way of example but not limited to:

A) Not engaging in activities that are illegal or contrary to good faith and public order;

B) Not disseminating propaganda or content of a racist, xenophobic, online betting (e.g., Betano), gambling, illegal pornography, terrorist-apologetic nature, or content that violates human rights;

C) Not causing harm to the physical (hardware) and logical (software) systems of Ideia de Hoje, its suppliers, or third parties, nor introducing or spreading viruses or other systems capable of causing such damage.

Additional Information

We hope this has clarified things for you. As previously mentioned, if you are unsure whether you need something or not, it’s usually safer to leave cookies enabled in case it interacts with one of the features you use on our site.

This policy is effective as of May 2025.